Email Campaign – Thanks for Visiting the Company at Xiamen Stone Fair 2013 – Milestone Group
Task
- Email campaign: Thank people who visited the company’s booth at Xiamen Stone Fair 2013, Milestone Group
Objectives
- Increase brand awareness
- Follow-up to new and existing leads after the Xiamen Stone Fair 2013
- Promote products
- Establish company’s online presence
Implementation
- Media: Mailchimp & Vtiger CRM
- Pictures from Xiamen Stone Fair 2013
- Interactive & user friendly template
- Useful information & qualitative content
- Call to action
Results
- Objectives accomplished
- Subscribers: 233
- Open rate: 65,9%
- Click through rate: 3,4%
About the author
Chronis Angelidis
Passionate about Advertising, Marketing, Management, Branding, User Experience and Football.
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Chronis Angelidis