Email Campaign – Promotion of Facebook Fan Page – Milestone Group
Task
- Email campaign: Promotion of facebook fan page, Milestone Group
Objectives
- Increase fan page’s awareness
- Establish company’s presence in social media
- Increase brand awareness
- Establish company’s online presence
Implementation
- Media: Mailchimp & Vtiger CRM
- Digital trends analysis
- Interactive & user friendly template
- Useful information & qualitative content
- Call to action
Results
- Objectives accomplished
- Subscribers: 2424
- Open rate: 27,3%
- Click through rate: 6,7%
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