Email Campaign – New Year Wishes 2015 – Milestone Group
Task
- Email campaign: Wishes for happy new year 2015, Milestone Group
Objectives
- Increase brand awareness
- Promote products
- Establish company’s online presence
- Obtain friendly relationship with customers
- Promote new quarry indirectly
Implementation
- Media: Mailchimp & Vtiger CRM
- Market needs analysis
- Interactive & user friendly template
- Useful information & qualitative content
- Original wish
- Indirect products’ presentation
Results
- Objectives accomplished
- Subscribers: 2345
- Open rate: 29,4%
- Click through rate: 8,4%
About the author
Chronis Angelidis
Passionate about Advertising, Marketing, Management, Branding, User Experience and Football.
Thank you for visiting my personal website! I hope that you will enjoy your stay.
Chronis Angelidis