Email Campaign – New Year Wishes 2013 – Milestone Group
Task
- Email campaign: Wishes for happy new year 2013, Milestone Group
Objectives
- Increase brand awareness
- Promote products
- Establish company’s online presence
- Obtain friendly relationship with customers
Implementation
- Media: Mailchimp & Vtiger CRM
- Interactive & user friendly template
- Original wish
- Indirect products’ presentation
Results
- Objectives accomplished
- Subscribers: 1478
- Open rate: 35,9%
- Click through rate: 4,2%
About the author