Email Campaign – New Material: Thassos Pagos – Milestone Group
Task
- Email campaign: Introduction of new material, Thassos Pagos, Milestone Group
Objectives
- Increase new product’s awareness
- Promote new product
- Establish company’s online presence
Implementation
- Media: Mailchimp & Vtiger CRM
- Market needs analysis
- Interactive & user friendly template
- Useful information & qualitative content
- Special Offers
Results
- Objectives accomplished
- Subscribers: 2299
- Open rate: 29,4%
- Click through rate: 4,2%
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