Email Campaign – New Material: Thassos Imperial – Milestone Group
Task
- Email campaign: Introduction of new material, Thassos Imperial, Milestone Group
Objectives
- Increase new product’s awareness
- Promote new product
- Establish company’s online presence
Implementation
- Media: Mailchimp & Vtiger CRM
- Market needs analysis
- Interactive & user friendly template
- Useful information & qualitative content
- Call to action
Results
- Objectives accomplished
- Subscribers: 2513
- Open rate: 28,0%
- Click through rate: 2,6%
About the author
Chronis Angelidis
Passionate about Advertising, Marketing, Management, Branding, User Experience and Football.
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Chronis Angelidis