Email Campaign – Announcement of Attending Xiamen Stone Fair 2014 – Milestone Group
Task
- Email campaign: Announcement of attending Xiamen Stone Fair 2014 (the biggest stone exhibition of the world), Milestone Group
Objectives
- Increase brand awareness
- Promote products
- Establish company’s online presence
- Inform customers for the company’s presence to the exhibition
- Attract more visitors to the company’s booth
Implementation
- Media: Mailchimp & Vtiger CRM
- Featured products’ preview
- Interactive & user friendly template
- Useful information & qualitative content
- Call to action
Results
- Objectives accomplished
- Subscribers: 1536
- Open rate: 31,0%
- Click through rate: 3,6%
About the author
Chronis Angelidis
Passionate about Advertising, Marketing, Management, Branding, User Experience and Football.
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Chronis Angelidis