The end of amateurism and the beginning of professionalism came since brands’ money started flowing in football.
Every brand wants to be promoted via major events. Ambush marketing in football has become a part of every brand’s reality.
It is everyone’s question how almost 700 million of Chinese men cannot form a competitive national football squad.
The top 5 leagues in Europe, have just completed for season 2015 – 2016 and some clubs became trendy while others went out of date.
It is very difficult to say who the most marketable player in the world is. Neymar, Messi or Cristiano Ronaldo?
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- The “Money Effect” in FootballIn Football Business31/07/2016
- Ambush Marketing vs. Official Sponsorship in EURO 2016 and the winner is…In Football Business07/07/2016
- How far is China from becoming a superpower in football?In Football Business06/06/2016
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